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Developing sensory brands into successful businesses

THE FRANKLY SPEAKING is an independent agency developing perfume brands and scent collaborations. We combine strategic brand consulting with hands-on business development and sales representation — taking sensory brands from concept and positioning to distribution, retail and growth.


PROJECTS

THE FRANKLY SPEAKING develops niche perfume brands, projects and collaborations — strategic brand consulting, business development and sales agency services for sensory and lifestyle brands.

PROJECTS - THE FRANKLY SPEAKING

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THE FRANKLY SPEAKING

Since 1843, Santa Eulalia has been a symbol of Barcelona haute couture, starting its journey as a boutique of luxury textiles for men and women. A pioneer in fashion, it held its first Haute Couture show in 1926, positioning itself as an undisputed benchmark for luxury fashion in our country.
In 1947, Santa Eulalia expanded its vision by entering the world of fragrances with the introduction of its first eau de cologne. This fresh and delicate scent captured the essence of Mediterranean spirit, becoming a favourite among customers and marking the beginning of a deep and lasting connection with perfumery.
Still a family-owned business, in 2014, it launched it first perfume collection, which was relaunched in 2024 by bringing all creative and operative processes in-house.

&#8220;THE PERFUMES ARE AN EXTENSION OF OUR HISTORY, A WAY TO CAPTURE THE SOUL OF BARCELONA AND BRING IT TO THE WORLD THROUGH ESSENCE.&#8221; 
&#8211; Mr Luis Sans, The President

THE ESSENCE OF BARCELONA

SANTA EULALIA PERFUMES

Founded in 2016 and based in Barcelona, 27 87 is a modern perfumery brand that proclaims, &#8220;THERE IS NO SCENT LIKE THE PRESENT.&#8221; Rather than directing the olfactory experience through artificial narratives and commercialised processes, the brand partners with some of the world’s most innovative noses to create progressive perfumes for the HERE AND NOW. Focusing on quality rather than quantity, 27 87 releases new perfumes when they are ready, not when timing requires it. The brand consciously runs its business according to its own standards of values and beliefs, not market expectations and statistics. Defined by a curiosity to test the limits between creativity and commercial reality, 27 87 is a fully independent, direct-to-consumer brand.

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Present Tense 
Our holistic approach fuses profound craftsmanship with today&#8217;s cultural environment. We think in present-tense and create timelessly. A balance where brand and consumer, digital and physical, and luxury and sub-culture exist simultaneously.
Quality 
Our perfumes are defined by the highest quality ingredients, materials, and production standaårds. We also claim some of the highest purity rates and longest maceration times in the industry. To us, quality is not a label, it’s a mindset.
White 
The color white means clean and minimalist. White is a canvas, not a competition. It leaves space for interpretation and individuality. It is presence. Write, paint, think, smell it for yourself.

27 87 BRAND STATEMENT

27 87 

Nasomatto, founded in 2007 by Alessandro Gualtieri, is an artistic perfumery project where each scent is a unique research and story. Using the finest and rarest ingredients and distinct bottle cap materials, each fragrance represents a personal expression of the creator. Gualtieri, also known as &#8220;The Nose,&#8221; launched Nasomatto to break free from the creative restrictions of his previous work with multinational companies. Known for his daring and unconventional approach, Gualtieri earned the nickname &#8220;Crazy Nose.&#8221; Nasomatto, meaning &#8220;crazy nose&#8221; in Italian, stands as an olfactory platform celebrating creativity and independence, breaking rules and investigating human dependencies and obsessions through olfaction.

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The Nose doesn’t believe in the olfactory pyramids, neither he wants to enclose the ingredients in use. He holds great respect for raw materials and believes that revealing them would limit and mislead the smelling process.
In the past, perfume used to be a magic potion, and ingredients a well-kept secret. The Nose wants to maintain this approach in his perfume creations.
The Nose wants the smellers to interpret the fragrances in their way by becoming one with the scent.
The Nose wants to get personal and give freedom.

“I start making something, but at a certain point, it starts making choices by itself.” - The Nose 

NASOMATTO 

SSAM, originally established as a creative hub to connect highly skilled Italian manufacturers with international designers, has evolved into a distinguished platform in its own right. By collaborating with specialists across various fields, SSAM creates cutting-edge, limited-edition objects that blend traditional craftsmanship with contemporary aesthetics. Embracing the philosophy that &#8220;opportunity must create a product,&#8221; SSAM is defined not by category but by its commitment to unparalleled provenance. Loopback fabrics are crafted on repurposed 1970s machinery using noble fibers like silk, cashmere, and camel hair. Hand-poured candles are designed by renowned perfumers, while wine is sourced from the prestigious Montepulciano vineyards in the Marche region. Each creation embodies the perfect fusion of heritage and modern innovation, showcasing SSAM’s dedication to exceptional quality and design.

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SSAM SE_01 is an exclusive scented candle developed in collaboration with renowned perfumer Nathalie Feisthauer. Encased in a minimalist matte ceramic jar, hand-made in Italy, each jar features unique variations in finish and shape, reflecting the individual imperfections of a handcrafted item. The jar is dishwasher-safe, allowing it to be repurposed later as a small vase or storage container.
The candle is hand-poured with a naturally derived vegetable wax blend, infused with high-quality fragrance oils. It offers a sophisticated reinterpretation of wood and leather, with a smoky, woody scent enhanced by subtle peppery notes. The candle’s cover is a rare, durable leather lid, handmade to keep dust at bay.
Scent Profile: Smoky woody with leather and a hint of pepper.
Main Notes: Clove, Cinnamon, Cedar, Guaiac, Patchouli, Birch, Incense, Suede, Gurjum
Details:
Burns up to 50 hours
Hand-poured and crafted
Dishwasher-safe ceramic vessel
Handmade leather lid
Premium cruelty-free fragrance ingredients
Scent family: Smoky Woody Leather
Wax family: Vegetable Wax Blend
Wick: 100% Cotton
Weight: 240 g
Scent created in France. Candle made in Italy.
Production: Limited to 500 pieces.

SSAM SE 01 CAPTIVE CUIR   limited edition scented candle 

SSAM

WA:IT blends Japanese and Italian cultures, embodying a duality of beauty where perception may differ but the appreciation remains the same. Italian beauty is vibrant and alive, akin to a summer bloom by the seaside that inspires and rejuvenates. In contrast, Japanese beauty values the ephemeral, finding joy in stillness and the transient moments experienced in sacred spaces. WA:IT captures this balance through its fragrance and skincare products, designed to harmonize inner and outer beauty. It encourages embracing stillness and reflection, fostering a deeper connection with oneself and the world.
EVERYTHING STARTS FROM YOU.

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HARU speaks of rebirth, a promise of new beginnings, and the endless possibilities that come with it. It’s warm, inviting scent beckons you to bask in the sunshine and live life to the fullest.
Death is not a permanent condition. Rebirth is possible. You can make something come alive again, and that&#8217;s the closest human being can come to God.
Life is magic. Life is will. To live it is to seize and embrace the moment. 
To live it is being grateful, aware, taking responsibility, being engaged and conscious, and being able to practice detachment to progress.
Real progress and true confidence is living in uncertainty and moving forward. 
Our life is our journey, a constant private process. 
It is our commitment, our strength and our companion.

HARU, THE FRAGRANCE

WA:IT 

Orto Parisi, a perfume brand by Alessandro Gualtieri, is inspired by three key themes. First, Gualtieri redefines freshness—not as distant breezes or mountain air, but as an immediate, raw sensation, akin to a freshly killed prey. Second, he draws from childhood memories of his grandfather Vincenzo Parisi’s garden, where the air was filled with a mix of decay, personal feces, and the vibrant scent of growing vegetables. Lastly, Orto Parisi revisits natural bodily odors, often masked in modern times, to capture the unfiltered essence of life. Each fragrance in the collection is a unique expression within the infinite &#8220;Scent of Life&#8221; concept.

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Orto Parisi is a statement that our body must be experienced like a garden. Every part of the body must be seen as a plant that exudes a certain scent. These scents are the actual mirrors of our soul. They cannot lie; they identify and bring out the real meaning, the fundamental ideas, and the purposes behind the actions. The body parts that carry more smell are those where more truth of the soul is collected. Body smells are natural and always honest. They cannot hide the intentions and passions. They are wild and direct messages that acculturated societies are often afraid of. The strong smells have become unpleasant because the excess of soul is intolerable to the extent that our innate animalism is repressed and breaking from civilization. Orto Parisi states that our inner Self should be revealed, and the natural smell of the body must be celebrated and brought back to its throne. This collection is a personal garden created to evoke the inner primitive Self and release the lingering smells of the soul.

ORTO PARISI MANIFESTO

ORTO PARISI

Aether is a visionary eyewear brand dedicated to shaping a new realm of sensory experiences. By harmonizing cutting-edge technology with the human spirit, Aether creates eyewear that transcends traditional sight and sound, seamlessly merging form and function. The brand’s design DNA features a unique blend of minimalistic aesthetics and expressive forms, driven by an unwavering pursuit of excellence in every detail. Inspired by future-forward explorations in architecture and mobility, Aether’s design language challenges conventions and offers an avant-garde perspective on eyewear. The brand pushes the boundaries of design with advanced materials and innovative technologies, providing a glimpse into a future where design and technology are harmoniously integrated into the human experience.

Aether&#8217;s brand launch at the Antonioli concept store in Milan, held during Milano Design Week, was an immersive celebration of innovation and style. Guests were transported into Aether&#8217;s unique universe, where cutting-edge eyewear met an unparalleled sensory experience. The event featured a captivating blend of music, curated bites, and a full immersion into the Aether experience.
Among the attendees were supermodel Carmen Kass, Armand Hadida—founder of the Parisian store L&#8217;Eclaireur, plant artist Satoshi Kawamoto, and many other distinguished guests. The launch offered a distinctive glimpse into a future where every detail of design and experience seamlessly converged.

AETHER LAUNCH AT ANTONIOLI 

AETHER

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In Aéras is founded on the belief in the transformative power of uncontaminated nature, celebrating its role in nurturing the body, mind, and essence. The brand’s potent scents guide a reconnection with ancestral rites and boundless landscapes through products crafted with purity and authenticity. Made entirely in Sardinia, In Aéras harnesses the island’s powerful ingredients, harvested under a fortifying sun and gentle wind. Emphasizing natural production methods and &#8220;short chain production,&#8221; every step, from cultivation to packaging, takes place within Sardinia’s evocative settings. By merging ancient Sardinian herbal rituals with modern wellness practices, In Aéras creates products that enhance contemporary care routines while adhering to sustainable and ethical practices, ensuring minimal environmental impact and preserving the island’s natural beauty.

In June, we orchestrated an exclusive PR event for In Aeras at the exquisite Sogni restaurant in Milan, a venue secured exclusively for the brand prior to its official opening in September. The event celebrated Marie Claire’s Prix d’Excellence de la Beauté and offered a unique preview of Sogni’s elegant spaces.
Guests enjoyed a night of culinary artistry and bespoke cocktails, with both the menu and drinks inspired by the tales of the In Aeras collection. The evening featured gourmet dishes and custom mixologist creations, all tailored to reflect the brand’s narrative. Additionally, the event’s ambiance was enhanced by sounds custom-chosen to evoke native Sardinian rhythms, beats, and sounds, providing a sophisticated and immersive experience within the yet-to-be-unveiled Sogni.