27 87
Founded in 2016 and based in Barcelona, 27 87 is a modern perfumery brand that proclaims, "THERE IS NO SCENT LIKE THE PRESENT." Rather than directing the olfactory experience through artificial narratives and commercialised processes, the brand partners with some of the world’s most innovative noses to create progressive perfumes for the HERE AND NOW. Focusing on quality rather than quantity, 27 87 releases new perfumes when they are ready, not when timing requires it. The brand consciously runs its business according to its own standards of values and beliefs, not market expectations and statistics. Defined by a curiosity to test the limits between creativity and commercial reality, 27 87 is a fully independent, direct-to-consumer brand.
- Business Development
- B2B Communications
- Brand Management
- Brand Trainings
27 87 BRAND STATEMENT
Present Tense Our holistic approach fuses profound craftsmanship with today's cultural environment. We think in present-tense and create timelessly. A balance where brand and consumer, digital and physical, and luxury and sub-culture exist simultaneously. Quality Our perfumes are defined by the highest quality ingredients, materials, and production standaårds. We also claim some of the highest purity rates and longest maceration times in the industry. To us, quality is not a label, it’s a mindset. White The color white means clean and minimalist. White is a canvas, not a competition. It leaves space for interpretation and individuality. It is presence. Write, paint, think, smell it for yourself.
