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AETHER

Project

Aether is a visionary eyewear brand dedicated to shaping a new realm of sensory experiences. By harmonizing cutting-edge technology with the human spirit, Aether creates eyewear that transcends traditional sight and sound, seamlessly merging form and function. The brand’s design DNA features a unique blend of minimalistic aesthetics and expressive forms, driven by an unwavering pursuit of excellence in every detail. Inspired by future-forward explorations in architecture and mobility, Aether’s design language challenges conventions and offers an avant-garde perspective on eyewear. The brand pushes the boundaries of design with advanced materials and innovative technologies, providing a glimpse into a future where design and technology are harmoniously integrated into the human experience.

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Role
  • Brand Tone-of-Voice
  • Business Development
  • Strategic Partnerships
  • Event Curation
  • Event Management
  • Press Support

AETHER LAUNCH AT ANTONIOLI

Aether's brand launch at the Antonioli concept store in Milan, held during Milano Design Week, was an immersive celebration of innovation and style. Guests were transported into Aether's unique universe, where cutting-edge eyewear met an unparalleled sensory experience. The event featured a captivating blend of music, curated bites, and a full immersion into the Aether experience. Among the attendees were supermodel Carmen Kass, Armand Hadida—founder of the Parisian store L'Eclaireur, plant artist Satoshi Kawamoto, and many other distinguished guests. The launch offered a distinctive glimpse into a future where every detail of design and experience seamlessly converged.