IN AÉRAS
In Aéras is founded on the belief in the transformative power of uncontaminated nature, celebrating its role in nurturing the body, mind, and essence. The brand’s potent scents guide a reconnection with ancestral rites and boundless landscapes through products crafted with purity and authenticity. Made entirely in Sardinia, In Aéras harnesses the island’s powerful ingredients, harvested under a fortifying sun and gentle wind. Emphasizing natural production methods and "short chain production," every step, from cultivation to packaging, takes place within Sardinia’s evocative settings. By merging ancient Sardinian herbal rituals with modern wellness practices, In Aéras creates products that enhance contemporary care routines while adhering to sustainable and ethical practices, ensuring minimal environmental impact and preserving the island’s natural beauty.
- Business Development
- B2B Communications
- Brand Management
- Brand Trainings
IN AÉRAS EVENT AT SOGNI
In June, we orchestrated an exclusive PR event for In Aeras at the exquisite Sogni restaurant in Milan, a venue secured exclusively for the brand prior to its official opening in September. The event celebrated Marie Claire’s Prix d’Excellence de la Beauté and offered a unique preview of Sogni’s elegant spaces. Guests enjoyed a night of culinary artistry and bespoke cocktails, with both the menu and drinks inspired by the tales of the In Aeras collection. The evening featured gourmet dishes and custom mixologist creations, all tailored to reflect the brand’s narrative. Additionally, the event’s ambiance was enhanced by sounds custom-chosen to evoke native Sardinian rhythms, beats, and sounds, providing a sophisticated and immersive experience within the yet-to-be-unveiled Sogni.
