ORTO PARISI
Orto Parisi, a perfume brand by Alessandro Gualtieri, is inspired by three key themes. First, Gualtieri redefines freshness—not as distant breezes or mountain air, but as an immediate, raw sensation, akin to a freshly killed prey. Second, he draws from childhood memories of his grandfather Vincenzo Parisi’s garden, where the air was filled with a mix of decay, personal feces, and the vibrant scent of growing vegetables. Lastly, Orto Parisi revisits natural bodily odors, often masked in modern times, to capture the unfiltered essence of life. Each fragrance in the collection is a unique expression within the infinite "Scent of Life" concept.
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ORTO PARISI MANIFESTO
Orto Parisi is a statement that our body must be experienced like a garden. Every part of the body must be seen as a plant that exudes a certain scent. These scents are the actual mirrors of our soul. They cannot lie; they identify and bring out the real meaning, the fundamental ideas, and the purposes behind the actions. The body parts that carry more smell are those where more truth of the soul is collected. Body smells are natural and always honest. They cannot hide the intentions and passions. They are wild and direct messages that acculturated societies are often afraid of. The strong smells have become unpleasant because the excess of soul is intolerable to the extent that our innate animalism is repressed and breaking from civilization. Orto Parisi states that our inner Self should be revealed, and the natural smell of the body must be celebrated and brought back to its throne. This collection is a personal garden created to evoke the inner primitive Self and release the lingering smells of the soul.
