WA:IT
WA:IT blends Japanese and Italian cultures, embodying a duality of beauty where perception may differ but the appreciation remains the same. Italian beauty is vibrant and alive, akin to a summer bloom by the seaside that inspires and rejuvenates. In contrast, Japanese beauty values the ephemeral, finding joy in stillness and the transient moments experienced in sacred spaces. WA:IT captures this balance through its fragrance and skincare products, designed to harmonize inner and outer beauty. It encourages embracing stillness and reflection, fostering a deeper connection with oneself and the world. EVERYTHING STARTS FROM YOU.
- Brand Tone-of-Voice Development
- Copywriting and Press Support
- Brand Positioning Consultancy
HARU, THE FRAGRANCE
HARU speaks of rebirth, a promise of new beginnings, and the endless possibilities that come with it. It’s warm, inviting scent beckons you to bask in the sunshine and live life to the fullest. Death is not a permanent condition. Rebirth is possible. You can make something come alive again, and that's the closest human being can come to God. Life is magic. Life is will. To live it is to seize and embrace the moment. To live it is being grateful, aware, taking responsibility, being engaged and conscious, and being able to practice detachment to progress. Real progress and true confidence is living in uncertainty and moving forward. Our life is our journey, a constant private process. It is our commitment, our strength and our companion.
