Born in Estonia, I embrace the interconnectedness of all things, placing trust in the natural processes of life.

As a strategic brand consultant, I specialise in helping companies develop and maintain a strong presence. With extensive experience in communications, management, and project leadership, I have a keen eye for identifying strengths and challenges and crafting bespoke solutions that fuel growth.

I collaborate directly with brand founders and business owners, developing strategies that elevate their brands and bring positive outcomes. My management approach focuses on mission-driven leadership, team motivation, ethical business practices, and the pursuit of continuous progress while creating customised strategies.

My forte lies in sparking interest and enthusiasm within teams. That's why I always pay attention to staff education and presenting brands correctly.

With a background in semiotics and psychogenetics of behaviour, I bring a unique perspective to management processes. Genuinely effective solutions require a deep understanding of the problem and the underlying motivations and behaviours of the individuals involved. By leveraging my expertise, I can identify and analyse the subtle nuances of communication and behaviour that others may overlook, allowing me to provide unconventional yet practical solutions to even the most complex challenges.

Guided by my interdisciplinary, culture-sensitive approach, clients can trust in receiving effective solutions designed precisely to their individual needs and goals.